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Comparison Shopping

"They said I was a valued customer, now they send me hate mail." - Sophie Kinsella

About Online Shopping Feeds

When you type the name of a product into Google or Bing, these search engines present a “shopping feed.” These feeds show a string of relevant products in a side-by-side comparison. Inclusion in these feeds can be pricey. The pro is the potential payout of your product being displayed on the search engine’s front page, while the con is the expense incurred if this is done improperly.

Our Approach

The key to comparison shopping is using the proper keywords and pricing. People are more likely to click on the first products they see, especially if the price is right. When they see how great your product is and how well thought-out your website is, they’ll be sure to purchase from your business.

Just throwing in a bunch of keywords and excessive SEO can absolutely destroy a comparison shopping campaign. Google Shopping, for example, uses a pay-per-click strategy. So whenever someone clicks on your product from the search engine’s shopping feed, you are charged a fee. We’ve seen it happen to other organizations and their entire marketing budget is squandered, with zero return of investment.

We’ll leverage your products with our proven techniques for successful comparison shopping. This strategy will attract attention to not just one product, but to your entire business.

Learn more

Talk to us
  • 414.208.4133

  • service@magneticmarketinginc.com